One of the leading Dishwasher Cleaning products manufacturer in India.

About Us

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We specialize in dishwashing and everything related to it, we strive to give you the best products with amazing results at affordable prices.

Our line of Fortune® products are compatible with almost all appliance brands. Our product goes through rigorous testing and trials before getting introduced in the markets. Our customers rate our products better than the traditional leading brands.

As we move forward, we’ll continue to improve our products to deliver you and your family ultimate clean and amazing products for years to come.

What our Customer's feel about our products


EXCEL RASAYAN PVT LTD is an ISO 9001:2008 CERTIFIED company specializing in the production of top quality products for today’s global markets. Since 1985, we are engaged into manufacturing and trading of surfactants and surfactant related products. We are also product and project consultants to various manufacturers across the globe.


The promoters of the company are technocrats’ from premium institutions such as IIT Delhi, PhD’s, MBA’s.


We have four manufacturing units Two sites in New Delhi, One Unit at Gwalior, Madhya Pradesh and One Unit at Ghaziabad in Uttar Pradesh. We have been associated with brands such as Wheel – Unilever, Fena and 555. You can completely rely on us for product quality and every detail associated with the products.